Curriculum Vitae

Experience

Experience Designer
The Center for Black, Brown & Queer Studies (BBQ+)
March 2021 - Present

Spearheaded the development of pedagogical tools tailored to address the unique interests of underrepresented students, both within and beyond the academic sphere. Worked in creating and led research and designs for projects including:

  • Engineered freemium account pathway for improved user experience.

  • Executed website redesign on Webflow for enhanced aesthetics and functionality.

  • Streamlined onboarding process for creative users.

  • Established and optimized design services function.

Education

Royal College of Art
MA Global Innovation Design
2021 - 2023

Imperial College London
MSc Global Innovation Design
2021 - 2023
Received: Merit

The American University in Cairo
BA Graphic Design
2015 - 2018
Minor: Arab & Islamic Civilisation

Freelance Designer
June 2017 - Present

Motion, print, CMS websites, and digital design work for international clients like PANTONE, Tinariwen, TWELVE studio, Smile Direct, Mophradat and Egyptian Mint Authority.

Design Manager
Alsaab Ltd
February 2021 – July 2022

Headed all brand communications, coordinating with the developers and marketing team to oversee mediums from print to digital.

Skills

UX/UI Design
Design Research
Design Thinking
Service Design
Rapid prototyping
Writing + editing
Experience mapping
Design history
User research + testing
Conceptual design
Design psychology
Futures design
Trend forecasting
Data visualization

Software

Photoshop
Illustrator
Figma
XD/Sketch
Premiere Pro
Indesign
Webflow
Fusion 360
Invision
After Effects